What have you learned from your audience feedback?
I asked my audience what their initial comments were about my video, after watching it. I asked a range of ages from my target audience and people of both genders so as to get an overview of feedback.
"It was very good! I enjoyed the bits that were put in reverse and the repeated segments were cool" - Claudia, 16.
"I'm no good at media words but I liked all the the timings, the fast and slow parts. The colour scheme is super edgy and fits with the artist. I liked the use of the cars and the range of things you filmed" - Georgia, 17.
"I like the cool lighting, like the sunset. I also liked the sun behind the guy, distorting the light" - Tegan, 15.
"The reverse stuff was neat and the cinematography was nice" - Emily, 17.
"I liked the video, it was sick. I rate the kid in the denim jacket" - Louis, 15.
"The scenes and shots within the video matched the rhythm and the tone of the song well. However, I felt as though they were all similar shots and as though the video did not progress very much. I would have liked to have seen the storyline resolved at the end, with the two characters meeting." - Jake, 18.
"The camera angles were really nice, however I thought that some of the shots were repeated too much" - Will, 17.
The comments from my target audience will definitely influence how I will work in the future. I have learnt the importance of a narrative in a music video. Although my music video was concept based, focusing more on the cinematography and overall aesthetic, I found that what my audience wanted most was some sort of resolution or conclusion to my video, to complete the narrative they had each created from it.
Asking my target audience openly for feedback like this was effective as it meant I received their honest, open opinions about my music video without guiding their responses. However, this information was difficult to analyse, therefore I developed a questionnaire of closed questions, so as to gain some quantitative responses which I could collate and present as graphs and diagrams.
Looking at my feedback in a qualitiative way like this clearly showed me that I had identified my target audience correctly. It was evident that my music video and ancillary texts appealed more to a female audience than a male audience. In addition, it showed that my audience feels that synergy across my texts has been achieved.
"The scenes and shots within the video matched the rhythm and the tone of the song well. However, I felt as though they were all similar shots and as though the video did not progress very much. I would have liked to have seen the storyline resolved at the end, with the two characters meeting." - Jake, 18.
"The camera angles were really nice, however I thought that some of the shots were repeated too much" - Will, 17.
The comments from my target audience will definitely influence how I will work in the future. I have learnt the importance of a narrative in a music video. Although my music video was concept based, focusing more on the cinematography and overall aesthetic, I found that what my audience wanted most was some sort of resolution or conclusion to my video, to complete the narrative they had each created from it.
Asking my target audience openly for feedback like this was effective as it meant I received their honest, open opinions about my music video without guiding their responses. However, this information was difficult to analyse, therefore I developed a questionnaire of closed questions, so as to gain some quantitative responses which I could collate and present as graphs and diagrams.
Looking at my feedback in a qualitiative way like this clearly showed me that I had identified my target audience correctly. It was evident that my music video and ancillary texts appealed more to a female audience than a male audience. In addition, it showed that my audience feels that synergy across my texts has been achieved.
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