A performance based music video shows the artist or band performing. Although the artist or band doesn't have to move and dance, if they are singing, or playing their instrument, then the music video is performance based.
An example of a performance based music video: Green Day 'American Idiot'
Green Day's 'American Idiot' music video The lead singer, Billie Joe Armstrong, is lip syncing the song whilst playing the guitar. The other band member playing their instruments alongside him. This is a convention of rock music videos. They are usually performance based as performing live is very important within in the genre.
Narrative
A narrative based music video shows a story. This might be the artist or lead vocalist of a band, but it is usually an actor as the artist or band would be performing the song.
A purely narrative music video would show no singing and will have a beginning, middle and end. The story may not show everything, like a movie, but important aspects of the actor's life.
An example of a narrative based music video: All American Rejects 'Gives You Hell'
The narrative of this music video is a linear-narrative and is about two neighbours and one house being neat and calm and one being wild and fun.
Concept
A concept based music video shows an idea formed by combining all the characteristics of the song it is being presented with. Most concept based music videos are abstract and may seem confusing or 'random'. The sequences may seem random and weird but that keeps interest.
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