Target Audience

I used my audience research to inform me when deciding on the target audience for my music video. 
I created a moodboard to show what I think will represent my target audience.

A typical member of my target audience will be a female, between the ages of 16 and 24. They will most often be students with an active interest in music. Typically they will fit the explorer psychographic. Music is very important to my target audience. They will most likely be of the ABC1C2 demographic.


Character Profile:

Gabby is a nineteen year old  student from Reading, England. She is currently studying graphic design at Leeds University, where she lives with 3 friends in a flat. She works part time in a bar. Gabby's disposable income is most often spent on concert tickets, nights out with friends and clothes. Her favourite stores are Urban Outfitters, Topshop, Boohoo and ASOS. She also often buys clothes second hand from eBay or ASOS Marketplace. Gabby's fashion taste is very carefree and follows a 90s-esque style. She is an avid music fan, with her favourite genres being indie and rock. Her close friends, as well as some of her flatmates, share a similar music taste to Gabby, and she often attends gigs in her local area. She has also attended Reading and Leeds Festival for the last three years, and plans to go again next year.

Gabby has always been actively interested in the arts, which led to her decision to study graphic design at university. The art surrounding her favourite bands and albums, including music videos, is important to her. She most often chooses music artists with a distinctive style. This is typical of someone who is an indie music fan. She enjoys watching her favourite artists' music videos and looks forward to the release of music videos for her favourite singles.